... cognitive and affective trust positively influence sustained use, with novelty seeking amplifying the impact of affective trust and technology anxiety diminishing the effect of cognitive trust. The hybrid approach highlights complementary insights of explanatory and predictive modeling. Originality/value...

... interaction on tourists’ intention to continue using ChatGPT. It also examines how satisfaction mediates this relationship and the role of technology anxiety as a moderating factor. Design/methodology/approach Using a sample of 606 tourists in popular Vietnamese tourist destinations, this study used the SPSS...