Keywords: Teenager long-term memory
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AI-guided and human-guided tours in museum educational tourism: mechanisms of teenagers’ long-term memory formation

Ke Wang, Su Zhang
Journal: Tourism Review
Tourism Review 1–24.
https://doi.org/10.1108/TR-09-2025-1169
Published: 03 April 2026
...Ke Wang; Su Zhang Purpose This study aims to examine how artificial intelligence ( AI )-guided versus human-guided museum educational tours shape teenagers’ long-term memory formation, focusing on cognitive and socio-affective pathways such as vividness, storytelling, parasocial interaction...
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Includes: Supplementary data
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