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Keywords: Theory of Consumption Values
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Journal Articles
Tourism Review (2026) 81 (2): 950–969.
Published: 03 February 2026
...Yan-Kwang Chen; Yu-Chang Chang; Tsai-Pei Liu; Fei-Rung Chiu Purpose This study aims to explore tourists’ intentions to use artificial intelligence chatbots in tourism by integrating the Stimulus–Organism–Response (S-O-R) framework with affordance theory and the theory of consumption values...

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