... satisfaction in restaurants. By leveraging the theory of planned behavior (TPB) and nudge theory, this research sought to gain insights into consumer behavior and assess how digital innovations can encourage healthier food choices. Design/methodology/approach This study recruited 672 participants...

...Subhajit Pahari Purpose This paper aims to understand tourist behavior in Indian rural tourism by integrating the stimuli-organism-response (SOR) framework, service quality model (SERVQUAL) model and theory of planned behavior. It investigates the role of positive tourist-host interactions...

...Lan-Hsun Wang; Shih-Shuo Yeh; Kuan-Ying Chen; Tzung-Cheng Huan Purpose This study aims to understand tourists’ travel intention during the COVID-19 pandemic by using the theory of planned behavior (TPB) with additional causal links and moderators. The three research objectives of this study...

...Constanza Bianchi Purpose This study aims to empirically investigate the antecedents of tourists’ intentions to continue solo traveling. Design/methodology/approach Drawing on the theory of planned behavior (TPB), an extended model on solo travel intentions is developed that incorporates variables...

... on the theory of planned behavior (TPB). Design/methodology/approach A total of 1,068 Indonesian respondents through a purposive sampling approach, filled out online questionnaires during the pandemic. The collected data were analyzed using partial least squares-structural equation modeling. Findings...

... travel intentions are studied. Design/methodology/approach This study developed an extended theory of planned behavior (TPB) model and used structural equations to analyze data received from 432 questionnaires. Responses were obtained through a combination of online surveys and a traditional paper-based...