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Keywords: Theory of reasoned action
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Journal Articles
Marketing of environmentally friendly hotels in China through religious segmentation: a theory of planned behaviour approach
Available to Purchase
Journal:
Tourism Review
Tourism Review (2021) 76 (5): 1164–1180.
Published: 19 June 2020
... and other key stakeholders in the tourism industry. © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Religiosity Theory of reasoned action Theory of planned behaviour Green purchase intention Environmentally friendly hotel selection Green...
