...Jinsoo Hwang; Mohammadsadegh Omidvar; Noman Sahito; Taeuk Kim Purpose The purpose of this study is to investigate how tour guides’ professional competencies affect memorable pilgrimage experiences and how these experiences, in turn, contribute to destination brand identification, brand love...

...Zhicheng Yu; Songshan (Sam) Huang; Jiqing Deng; Wenling Zhou; Zhiyong Li Purpose Existing knowledge on tour guiding is fragmented, which limits the understanding of this important profession. This paper aims to critically examine the progress of tour guide research, identify key theoretical...

... Limited 2025 Emerald Publishing Limited Licensed re-use rights only Historical storytelling Cultural tourism Language style Authenticity Tour guide Historical experience orientation 历史叙事 文化遗产旅游 语言风格 真实性 导游 历史体验导向 Language style is an intriguing yet underexplored aspect...

...Aslı Sultan Eren; Bekir Bora Dedeoğlu; Fevzi Okumus Purpose This study aims to investigate the impact of tour guides’ ethical behavior on tourist satisfaction, intention to revisit and to recommend and examine whether gender plays a moderating role in these relationships. Design/methodology...

...Pian Pu; Li Cheng; WHMS Samarathunga; Geoffrey Wall Purpose Tour guides play a significant role in sustainable tourism development as leaders, mediators, resource managers and promoters of economic prosperity. This paper aims to show how local Tibetan tour guides practice sustainable tourism...