...最广泛的评估图景。 实践意义 对行业从业者和政策制定者的建议集中在审慎评估旅游服务营销趋势及其未来可能的变化上。这可能有助于从业者和政策制定者在未来发展背景下重新设计其服务和营销策略。 原创性/价值 本研究延续了Kozak（2023）最近发表的以行业视角为主的研究, 从学术角度全面考察了旅游营销领域内所有被研究主题的学术轮廓。具体而言, 本论文概述了过去六十年间已发表研究框架中的事实和趋势, 为研究人员提供可遵循的指导。 Purpose The academic background of tourism marketing dates back to the 1960s. There had...

... for tourism marketing and management. The language of tourism will be influenced by the role machines play in connecting consumers to the experience of tourism as well as in creating the experience. Tourism researchers will need to grapple with new realities in the coming ages using new tools, both conceptual...

... Wellness Tourism marketing Scale construction Healthy lifestyle Wellness tourist product The lifestyle of modern tourists may cause different imbalances resulting in the deterioration of their health and, eventually, a disease; therefore, health preservation and promotion present an important...

... case study analysis of six national tourism marketing campaigns, i.e. it examines the use of experience marketing in tourism campaigns and the use of the strategic experiential module as an analysis framework for destination marketing campaigns. Findings The findings reveal an influence...

... previous years were then ranked on the basis of percentage scores. This paper provides some clearer insights into repeat visitation for tourism destinations which can contribute to effective policy making by local tourism authorities and tourism service providers. Repeat visits Tourism marketing...

...-Mail: mggallarza@fee.edu Key words: image, tourism destination, sun and beach, tourism marketing, Caribbean. The process and levels of planning in tourism marketing, and the need for it, are determined by the requirements of the sec­ tor and its specific characteristics. Generat­ ing sustainable competitive...

... independent travel type. Therefore it has to be looked at separately and not in connection with other travel types. © MCB UP Limited 2003 VFR Tourism marketing Swiss travel market Discussion Forum Is VFR an independent Target Group? The Case o f Switzerland FABIAN MÜRI, ANAÏS SÄGESSER Abstract...