..., there still exist many gaps, especially when it comes to its implementation. The purpose of this paper is to highlight, over a 10-year period, how Local Authorities in Ireland have responded to the increasing tourism arrivals, which is having major implications for tourism planning. Design/methodology...

... to the study is likely to yield more accurate information on expenditure than a large sample using secondary source data. Tourism markets Market segmentation Expenditure-based segmentation Tourism planning big spenders Destination Market segmentation has become a widely accepted tool...