... and Satisfaction. Many authors would agree that research on Value has become one of the most salient topics in recent tourism services literature (e.g. Petrick, 2002a , 2002b ; Gallarza and Gil, 2006 ; Chen and Tsai, 2008 ; Chen and Chen, 2009). Among this stream of research, the interest on Value...

...Philipp E. Boksberger; Stephen J. Craig‐Smith This study presents a theoretical analysis along with a conceptual framework that combines research findings in consumer behaviour, marketing and tourism. Services, in general, are perceived to be riskier than goods and tourism services, especially...