... in disguise effect”. This paper aims to explore and determine the effect of cultural distance on international inbound tourist arrivals to a post-disaster tourist destination that could explain this heterogeneous phenomenon. Design/methodology/approach This study used a threshold regression model...

... and innovative solutions for place marketing and branding of tourist destinations such as promoting experiences that further enhance destination image. The study also assists places with bad reputation or negative image, like the selected case study (Linz, Austria), in repositioning themselves as attractive...