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Keywords: Trade fairs
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Journal Articles
Journal:
Tourism Review
Tourism Review (2026) 81 (5): 1417–1436.
Published: 18 September 2025
...Dimitris Kourkouridis; Asimenia Salepaki Purpose This study aims to examine the structural determinants of visitor attendance at trade fairs and their relevance for exhibition tourism. By analyzing key factors that influence attendance, the study provides insights for trade fair organizers...
Journal Articles
Journal:
Tourism Review
Tourism Review (2009) 64 (4): 4–11.
Published: 23 October 2009
.... Originality/value Only one other study was uncovered which examined consumer trade shows and it focused on vendor behavior. Laura M. Milner can be contacted at: milnerl@cwu.edu © Emerald Group Publishing Limited 2009 Trade fairs Tourism Internationale‐Tourism‐Bourse, or ITB, is one...
