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Keywords: Transferencia de imágenes
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Journal Articles
Image transfer between mega business event, hosting destination and country and its effects on exhibitors’ behavioral intention
Available to Purchase
Journal:
Tourism Review
Tourism Review (2022) 77 (1): 225–238.
Published: 03 February 2021
...图; （3）国家形象显著影响目的地形象。 实践意义 活动组织者应从以下方面改善参展商对活动体验的认识：（1）提供清晰且有吸引力的主题; （2）展示具有最前沿技术的产品, 并提供各种论坛和促销机会; （3）认真, 细致地筹划和组织活动, 包括设施, 摊位布置, 氛围和其他相关服务。 原创性/价值 本研究将活动类型延伸至商务活动, 探索活动、目的地和国家之间的形象迁移, 检验形象迁移对参展商行为意向的影响。结果证实了形象迁移理论的解释力。归因理论和晕轮效应是形象迁移的内在机制。 Transferencia de imágenes entre un megaevento...
