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Keywords: Travel and leisure activities
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Journal Articles
Effective destination marketing through market segmentation by travel and leisure activities
Available to Purchase
Journal:
Tourism Review
Tourism Review (2003) 58 (4): 12–20.
Published: 01 April 2003
... the linkage between motivations and activities, the authors have found 34 significant activities, 15 of which can be exclusively linked to a traveller motivation. © MCB UP Limited 2003 Destination marketing Market segmentation Travel and leisure activities Swiss travel market Discussion Forum...
