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Keywords: Travel apps
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Journal Articles
Journal:
Tourism Review
Tourism Review (2022) 77 (4): 1166–1185.
Published: 04 April 2022
... (PLS-SEM). Findings The results indicated that attitudes towards travel app shopping were predominantly determined by perceived relative advantages, compatibility and complexity. Findings also suggested that IAPIs are positively influenced by attitudes, communicability and perceived behavioural control...
