... travel intentions remains limited. This study aims to bridge this gap by investigating the factors triggering travel intention in a metaverse environment. Design/methodology/approach Specifically, it applies and extends the Stimulus-Organism-Response ( SOR ) framework to analyze how attributes...

...Yong-Quan Li; Jia-Cheng Ji; Wen-Qi Ruan; Mei-Yu Wang; Shu-Ning Zhang Purpose This study aims to investigate how the frame orientation format and visual content of tourism short videos interact to influence tourists’ travel intention. Design/methodology/approach Two scenario-based experiments were...

... by investigating how the perceived characteristics of micro-celebrities influence travel intentions through interactive engagement, perceived information quality and DPO. It highlights three pathways for fostering DPO. Design/methodology/approach A survey-based design was developed with 302 samples collected...

...Xinhua Guan; Zhenxing Nie; Catheryn Khoo; Wentao Zhou; Yaoqi Li Purpose This study aims to explore the connection between travel content consumption in social networks and social comparison, envy as well as travel intention. It analyzes whether tourists’ travel intention is affected by travel...

...Lan-Hsun Wang; Shih-Shuo Yeh; Kuan-Ying Chen; Tzung-Cheng Huan Purpose This study aims to understand tourists’ travel intention during the COVID-19 pandemic by using the theory of planned behavior (TPB) with additional causal links and moderators. The three research objectives of this study...

... of tourists around the world are interviewed and data is analysed using the thematic analysis technique. Findings The results show that amongst those tourists who are willing to travel in the aftermath of the COVID-19 crisis, the related perceived risk is likely to influence their travelling intention...