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Keywords: Travel livestreaming
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Journal Articles
Journal:
Tourism Review
Tourism Review (2024) 79 (3): 780–795.
Published: 02 February 2022
... of travel livestreaming (TLS) among the motivations. Monetary incentive is identified as a new motivation for tourism live streamers compared to other social media users. Research limitations/implications This study provides valuable suggestions for livestreaming platforms and tourism product providers...
