...Behzad Foroughi; Hanh Thi My Vu; Park Thaichon Purpose Despite the growing integration of generative AI (GenAI) in travel planning, research on sustained user engagement remains limited. This study, grounded in the “Stimulus-Organism-Response” ( SOR ) framework, aims to investigate how content...

.... This study of both domestic and international senior tourists has examined preferences for travel planning as the expression of a measure of personal control that are associated with sociability needs in regard to family and friends, cultural contacts, entertainment and nightlife, and to retail experiences...