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Keywords: Trends
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Journal Articles
Journal:
Tourism Review
Tourism Review (2003) 58 (3): 20–28.
Published: 01 March 2003
... as for marketing on the regional or state level. Therefore, the comparative analysis of spas takes into consideration the needs of the market as well as the specific design of offers and the attractiveness of locations. Keywords: health tourism, trends, strategic positioning, data-based rankings, product...
