..., so that warmth and accountability are visible to future guests. Transformational digital marketing User-generated content eWOM SERVQUAL Structural equation modelling Necessary condition analysis Digital trust Quality 4.0 SAARC homestays 变革型数字营销 用户生成内容 电子口碑 服务质量模型 结构方程模型 必要条件分析...

...Nur Adilah Md Zain; Mohd Hafiz Hanafiah; Muhammad Aliff Asyraff; Hazmal Ismail; Aniesa Samira Bafadhal Purpose This study aims to compare the influence of user-generated content and mainstream media on the formation of hot springs tourists’ cognitive and affective destination image and, secondly...

.../valor La investigación sobre medios sociales ha descuidado prácticamente la intersección entre el contenido generado por el usuario (User-Generated Content, UGC) y la DSR. Existe una carencia de investigación sobre el uso de técnicas de procesamiento del lenguaje natural para analizar el UGC...

...目的地类型然后迎合游客的真正需求。DMOs应该提供旅游目的地的基本属性, 注重提升旅游目的地的社会生活氛围。 Destination image Content analysis Social network analysis User-generated content Big data mining Domestic tourism 目的地形象 内容分析 社会网络分析 用户生成的内容 大数据挖掘 A staged design followed for a more organized and logical research...

...Ana Brochado Purpose This study aims to examine nature-based tourists’ experiences in tree houses using user-generated content in Web reviews. The research objectives were to identify the main dimensions of tree house experiences and test whether these dimensions vary according to different...