... for homestay marketing. This section integrates research on platform-mediated service quality, user-generated content (UGC), eWOM and digital trust to build the conceptual foundation for the study. In homestay tourism within the SAARC region, service encounters are continuously converted into public...

... turísticas y fomentar la lealtad duradera al destino. Purpose This study aims to compare the influence of user-generated content and mainstream media on the formation of hot springs tourists’ cognitive and affective destination image and, secondly, how these image formations impact travellers’ satisfaction...

.../valor La investigación sobre medios sociales ha descuidado prácticamente la intersección entre el contenido generado por el usuario (User-Generated Content, UGC) y la DSR. Existe una carencia de investigación sobre el uso de técnicas de procesamiento del lenguaje natural para analizar el UGC...

... User-generated content Big data mining Domestic tourism 目的地形象 内容分析 社会网络分析 用户生成的内容 大数据挖掘 Imagen del destino Análisis de contenido Análisis de redes sociales Contenido generado por el usuario Big datamining Turismo nacional A good destination image is crucial for tourism...

...Ana Brochado Purpose This study aims to examine nature-based tourists’ experiences in tree houses using user-generated content in Web reviews. The research objectives were to identify the main dimensions of tree house experiences and test whether these dimensions vary according to different...