...Josefine M. Dorta-Preen; Agustin Santana-Talavera Purpose This study aims to examine the comparative effectiveness of digital destination image sources on Instagram. Analysing content from destination management organisations (DMOs), influencers and user-generated content ( UGC ) across three...

... rights only Transformational digital marketing User-generated content eWOM SERVQUAL Structural equation modelling Necessary condition analysis Digital trust Quality 4.0 SAARC homestays 变革型数字营销 用户生成内容 电子口碑 服务质量模型 结构方程模型 必要条件分析 数字信任 质量 4.0 SAARC 民宿 Marketing digital...

...Nur Adilah Md Zain; Mohd Hafiz Hanafiah; Muhammad Aliff Asyraff; Hazmal Ismail; Aniesa Samira Bafadhal Purpose This study aims to compare the influence of user-generated content and mainstream media on the formation of hot springs tourists’ cognitive and affective destination image and, secondly...

... ambiental el más familiar. El artículo describe las asociaciones entre los léxicos de las dimensiones DSR y los tipos de destino. Originalidad/valor La investigación sobre medios sociales ha descuidado prácticamente la intersección entre el contenido generado por el usuario (User-Generated Content...

... features reflected in vast online tourist comments. Destination image Content analysis Social network analysis User-generated content Big data mining Domestic tourism 目的地形象 内容分析 社会网络分析 用户生成的内容 大数据挖掘 Imagen del destino Análisis de contenido Análisis de redes sociales Contenido...

...Ana Brochado Purpose This study aims to examine nature-based tourists’ experiences in tree houses using user-generated content in Web reviews. The research objectives were to identify the main dimensions of tree house experiences and test whether these dimensions vary according to different...