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Keywords: Uso del eWOM
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Journal Articles
Journal:
Tourism Review
Tourism Review (2026) 81 (1): 455–481.
Published: 02 September 2024
... Generación Z. El modelo CSI se adapta al contexto analizado y se examinan atributos—actitudes impulsivas, recreativas, sostenibles, conscientes de la moda y perfeccionistas—para determinar su impacto en la intención de uso del eWOM y el uso real del eWOM. Resultados Tres de las relaciones hipotetizadas...
