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Keywords: VR experiential outcomes
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Journal Articles
Journal:
Tourism Review
Tourism Review (2020) 75 (3): 481–495.
Published: 06 December 2019
... familiarity) and the dimensions of VR experiential outcomes (VR experiential satisfaction, VR experiential loyalty and VR experiential advocacy). Design/methodology/approach A total of 490 visitors who tried 360 VR travel video games in the TripMoment VR were surveyed. Findings In this study...
