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Keywords: Validity
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Journal Articles
Journal:
Tourism Review
Tourism Review (2012) 67 (4): 26–39.
Published: 26 October 2012
... follows. Findings Both pilot phases were successfully completed. The two conducted phases of the benchmarking clearly showed that the choice of indicators guarantees a holistic view of the situation of the DMOs. The tested benchmarking tool can be labeled as qualitatively valid. Originality/value...
