... to examine how tourists’ fashion tailoring experiences and value co-creation ( VCC ) influences their evaluation of fashion tailoring social media communication. The examination is conceptualized as a higher-order construct with evaluations of tailor shop-generated and user-generated content ( UGC...

... symbolic divergence across psychographic segments. The study also deepens theoretical understanding of greenwashing backlash and value co-creation in sustainability-sensitive tourism. Managerially, the study operationalizes this theoretical shift into measurable governance and promotion diagnostics...

...Yizhi Liu; Ao Liang; Yu Liu Purpose This study aims to investigate how the interaction between destination authenticity (objective vs existential) and commercialization models (endogenous vs exogenous) influences tourist value co-creation intention. Design/methodology/approach Three controlled...

... Conceptual framework Value Co-creation ChatGPT 元宇宙 数字旅游 智慧旅游 概念框架 价值共创 ChatGPT Metaverso Turismo digital Turismo inteligente Marco conceptual Co-creación de valor Graphical abstract ChatGPT–Metaverse Integration for Smart Tourism A flowchart illustrates the relationship...

...-creation in sustainable tourism. Design/methodology/approach Drawing on the literature on the psychology of STEs, sustainable tourist behaviour and value co-creation, this paper pinpoints potential developments and challenges associated with STEs in the domain of sustainable tourism by following a service...

...Sut Ieng Lei; Dan Wang; Rob Law Purpose Collecting information from and interacting with customers through mobile platforms for personalization purposes have become a trend. While mobile-based value co-creation has attracted wide research attention, a noticeable gap exists regarding what might...