... symbolic divergence across psychographic segments. The study also deepens theoretical understanding of greenwashing backlash and value co-creation in sustainability-sensitive tourism. Managerially, the study operationalizes this theoretical shift into measurable governance and promotion diagnostics...

...Yizhi Liu; Ao Liang; Yu Liu Purpose This study aims to investigate how the interaction between destination authenticity (objective vs existential) and commercialization models (endogenous vs exogenous) influences tourist value co-creation intention. Design/methodology/approach Three controlled...

... for Smart Tourism A flowchart illustrates the relationship between Chat G P T, Metaverse, and the tourist journey, showing stages such as stimuli, organism, response, and value co-creation. The flowchart outlines the process connecting Chat G P T and Metaverse to tourist experiences. It begins...

... of these emotions as facilitators of value co-creation in sustainable tourism. Design/methodology/approach Drawing on the literature on the psychology of STEs, sustainable tourist behaviour and value co-creation, this paper pinpoints potential developments and challenges associated with STEs in the domain...

...Sut Ieng Lei; Dan Wang; Rob Law Purpose Collecting information from and interacting with customers through mobile platforms for personalization purposes have become a trend. While mobile-based value co-creation has attracted wide research attention, a noticeable gap exists regarding what might...