...Rodrigo Cleiton Paiva de Oliveira; Thiago Poleto; Emílio José Montero Arruda Filho; Bruno Rafael Dias De Lucena; Susy Rodrigues Simonetti Purpose This study aims to investigate how key perceptual attributes of 360° virtual reality (presence, sensory fidelity, immersion and place perception) shape...

... oscuro (darkverse). Esta concienciación es crucial para la implementación eficiente y eficaz de esta novedosa tecnología innovadora para mejorar la experiencia del cliente en el turismo y la hotelería. Hospitality and tourism Virtual reality Virtual world Metaverse Darkverse Negative...

... de la adopción de la realidad virtual en el contexto del turismo con evidenciasempíricas. Purpose The emergence of virtual reality (VR) has the potential to revolutionize various industries, including tourism, as it delivers a simulated environment that closely emulates real-life experiences...

... Emerald Publishing Limited Licensed re-use rights only Virtual reality Metaverse Tourism experience Tourism information Attribution theory The term “Metaverse” refers to a digital simulation that combines AR, VR and other technologies to create an engaging virtual environment (Cheng...

... of the metaverse for sustainable tourism based on United Nations World Tourism Organization (UNWTO) reports, Google Trends data and previous studies including human–computer interactions, virtual reality and cognitive studies. Findings This research found that metaverse products and experiences could aid...

...Julia Beck; Mattia Rainoldi; Roman Egger Purpose Emerging technologies, such as virtual reality (VR), have been influencing both the tourism supply side and tourists alike. The purpose of this study is to analyse VR research in tourism and to provide a comprehensive state-of-the-art review...