...Naci Buyukdag; Muhittin Cavusoglu; Cihan Cobanoglu Purpose This study aims to investigate how virtual reality ( VR ) video types (walking, driving and aerial) and background music genres (classical, Latin and country) shape tourist immersion and visit intentions. It also examines the mediating...

... that storytelling in FTVs influences audiences’ perceived authenticity, perceived intimacy and sense of presence (“3Ps”), which, in turn, evoke happiness and ultimately shape their perceived food destination image and visit intention. Furthermore, this research identifies the chain mediating roles of the “3Ps...

... in turn significantly affects visit intention. These findings highlight the critical role of designing immersive and realistic experiences capable of generating emotional engagement and inspiring an authentic desire to visit destinations. Research limitations/implications VR developers...

...夜出游的利益和风险比较, 为夜间旅游研究做出了贡献。 Night tourism Travel benefits Travel risks Visit intention Young women travellers 关键字 夜间旅游 旅游利益 旅游风险 旅游意向 年轻女性旅游者 Palabras clave Turismo nocturno Beneficios de los viajes Riesgos de los viajes Intención de visita Viajeras jóvenes...

... Destination image Social media marketing Visit intention Nature-based tourism destination Edu-tourism 关键词 社交媒体营销 目的地形象 访问意向 基于自然的旅游目的地 教育旅游 marketing en redes sociales imagen del destino intención de visita destino turístico basado en la naturaleza edu-turismo The online...

... with a destination are likely to influence tourists’ perceptions of the location and thus influence consumers’ visit intention (Baloglu, 2001 ; Chen and Lin, 2012 ; Kim et al., 2018 ; Lee et al., 2008 ; Prentice, 2004). Consumers’ perceptions and intentions associated with tourist destinations...

...Mohammad Jamal Khan; Shankar Chelliah; Firoz Khan; Saba Amin Purpose This study aims to investigate the moderating effect of travel motivation on the relationship between perceived risks, travel constraints and visit intention of young women travelers. Design/methodology/approach...