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Keywords: Visitor-based brand equity
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Journal Articles
A visitor-based brand equity perspective: the case of a public festival
Available to Purchase
Journal:
Tourism Review
Tourism Review (2014) 69 (4): 264–283.
Published: 11 November 2014
... contributes to the body of knowledge of brand equity theory. Aikaterini Manthiou can be contacted at: aikaterini.manthiou@neoma-bs.fr © Emerald Group Publishing Limited 2014 Brand image Festivals Brand awareness Brand loyalty Brand quality Visitor-based brand equity Festivals have...
