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Keywords: WOM
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Journal Articles
Journal:
Tourism Review
Tourism Review (2020) 75 (4): 637–661.
Published: 21 February 2020
..., eWOM, WOM, 酒店, 旅游, 口碑 文章类型 研究论文 El Boca a Boca Electrónico en el Comportamiento del Consumidor Turístico y Hotelero: Estado del Arte Objetivo A pesar del gran volumen de investigación académica sobre el impacto de eWOM en el comportamiento del consumidor turístico y hotelero, esta se...
Journal Articles
Journal:
Tourism Review
Tourism Review (2020) 75 (1): 314–318.
Published: 02 October 2019
... and sophistication, displacing eWOM as an influence on customer decision-making. The purpose of this paper is to provide an overview of the socio technological trends that have encouraged the evolution of informal infulence strategies from WOM to aWOM. Design/methodology/approach This paper examines the origins...
Journal Articles
Journal:
Tourism Review
Tourism Review (2019) 74 (4): 830–840.
Published: 13 September 2019
... rights only WOM Restaurant industry Review sites Intention to visit Website trust Social media strongly influence the tourism industry, impact on consumers, businesses and destinations (Yu Leung et al., 2019) and have revolutionised how businesses and destinations approach...
