Keywords: WOM intention
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Journal Articles

Investigating the mediating role of visitor satisfaction in the relationship between memorable tourism experiences and behavioral intentions in heritage tourism context

S. Mostafa Rasoolimanesh, Siamak Seyfi, Raouf Ahmad Rather, Colin Michael Hall
Journal: Tourism Review
Tourism Review (2022) 77 (2): 687–709.
https://doi.org/10.1108/TR-02-2021-0086
Published: 12 August 2021
... sufficient and necessary combinations of MTE components on satisfaction, revisit and WOM intentions. To fill the gaps in the existing research stated above, the purpose of the current study was threefold. First, to investigate the components of MTE impacting heritage tourists’ behavioral...
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