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Keywords: Website trust
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Journal Articles
Journal:
Tourism Review
Tourism Review (2019) 74 (4): 830–840.
Published: 13 September 2019
.... Design/methodology/approach The research model was assessed with data from a sample of 439 Spanish tourists using partial least squares structural equation modelling (PLS-SEM). Findings Information quality and source credibility are key for generating website trust. Website quality does not influence...
