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Keywords: Wellness destination
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Journal Articles
Journal:
Tourism Review
Tourism Review (2025)
Published: 12 August 2025
...Cuijing Zhan; Yujie Dong; Feng Xu; Shuai-Shuai Li Purpose Wellness is a dynamic process, not a one-off outcome. Establishing long-term loyalty is, therefore, crucial for wellness destinations. Based on the cognitive-affective-conative model, this study aims to clarify the differentiated effects...
