...-IA inciden en el uso prolongado de herramientas basadas en IA para servicios turísticos. Purpose This study uses the pleasure–arousal–dominance (PAD) theory to explore how users’ emotional engagement with ChatGPT drives their continued adoption of ChatGPT and word-of-mouth (WOM) behaviour...

...Fei Hao; Shuxu Liu; Chen Zhang; Kaye Kye Sung Chon Purpose This study aims to investigate the metaverse’s capability to foster sustainable tourism through word-of-mouth (WoM), by integrating embodied social presence theory with social identity theory. It aims to unveil how the interplay between...

... implicaciones valiosas para mejorar las experiencias de senderismo y satisfacer eficazmente las necesidades de los excursionistas. Hikers Leisure motivation scale Revisit intention Trails Word-of-mouth 徒步者、休闲动机量表、重游意图、步道、口碑 Senderistas Escala de Motivación de Ocio intención de regreso...

... antecedents of guest satisfaction with a wellness spa hotel experience. The study also tests the relationship between satisfaction, wellness-induced well-being, experience co-creation and word-of-mouth (WOM). Design/methodology/approach Data was collected in the post-pandemic period, during September...

... investigación Sebastián Molinillo can be contacted at: smolinillo@uma.es 21 06 2019 07 09 2019 22 10 2019 05 11 2019 © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Word-of-mouth Branded premium Premium promotion Price value...

...Mohammad Reza Jalilvand; Leila Nasrolahi Vosta; Hamze Kazemi Mahyari; Javad Khazaei Pool Purpose This paper aims to model and test the relationships between corporate social responsibility (CSR), corporate reputation (CR), word-of-mouth (WOM) behavior and customer trust (CT) within the hotel...