Keywords: Y世代
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Journal Articles
Tourism Review (2024) 79 (2): 304–320.
Published: 31 October 2023
... practitioners, scholars and metaverse developers to help them make insightful decisions and promote the development of metaverse tourism. 目的 在自我决定理论和计划行为理论的指导下, 本研究探讨了Z世代和Y参与元宇宙旅游的决定因素。 设计/方法论/方法 采用横截面法收集了248名Z世代和Y游客的数据。采用偏最小二乘-结构方程模型(PLS-SEM)对模型进行了分析。 结果 PLS-SEM结果支持态度和感知行为控制对游客参与元宇宙旅游意愿的积极影响。此外, 内在动机在提高个人对...

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