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Keywords: Youth Travel Market
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Journal Articles
Journal:
Tourism Review
Tourism Review (2003) 58 (4): 6–11.
Published: 01 April 2003
...Kurt Matzler; Hubert J. Siller The youth travel market is an important market segment in terms of size and growth rates. Youth travelers, however, differ in their travel motivations from other market segments. Therefore, in order to attract and satisfy youth travelers it is necessary to match...
