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Keywords: aWOM
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Journal Articles
Journal:
Tourism Review
Tourism Review (2020) 75 (1): 314–318.
Published: 02 October 2019
...Nigel L. Williams; Nicole Ferdinand; John Bustard Purpose Advances in artificial intelligence (AI) natural language processing may see the emergence of algorithmic word of mouth (aWOM), content created and shared by automated tools. As AI tools improve, aWOM will increase in volume...
