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Keywords: brand policy
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Journal Articles
Managing the balance of power: UK tour operators and destinations
Available to Purchase
Journal:
Tourism Review
The Tourist Review (2000) 55 (1): 4–13.
Published: 01 January 2000
... of power TO‐destinations brand policy contracting systems pricing vertical integration 4 Revue de Tourisme - The Tourist Review - Zeitschrift für Fremdenverkehr 1/1997 MANAGING THE BALANCE OF POWER: UK TOUR OPERATORS AND DESTINATIONS Mary Klemm & Lynn Parkinson, Bradford (United Kingdom) Summary...
