...Mahfuzuar Rahman Barbhuiya; Kanika Bansal Purpose This paper aims to examine how online reviews and electronic word-of-mouth (eWOM) convert homestay service encounters in South Asian Association for Regional Cooperation countries into platform-visible signals that shape discoverability and demand...

...Javier Perez-Aranda; Denis Tolkach; Jenny H. Panchal Purpose This study aims to explore the relationship between Generation Z (or Gen Z) consumers’ decision-making styles and electronic word-of-mouth (eWOM) use in the tourism sector. Drawing on the consumer style inventory (CSI) model...

... the hypotheses. The study uses Bauer et al. (2006) method to assess the conditional indirect effects of Electronic word of mouth (eWOM) on travel intention through destination preference at varying levels of consumer involvement. Findings SOR and ELM model successfully explained the moderated-mediation...

...Shahab Pourfakhimi; Tara Duncan; Willem J.L. Coetzee Purpose Despite its volume, the academic research on the impact of electronic word of mouth (eWOM) on tourism and hospitality consumer behaviour is fragmented and largely limited to investigating a small scope of its impact. The purpose...

... and sophistication, displacing eWOM as an influence on customer decision-making. The purpose of this paper is to provide an overview of the socio technological trends that have encouraged the evolution of informal infulence strategies from WOM to aWOM. Design/methodology/approach This paper examines the origins...