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Keywords: grupos de interés turísticos
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Journal Articles
Tourism Review (2025) 80 (2): 586–600.
Published: 27 August 2024
... comunicación de destino grupos de interés turísticos cocreación de marca codestrucción de marca discursos del usuario en línea Our research draws on the notion of service-dominant logic (Vargo and Lusch, 2007), such that value is always cocreated by and with stakeholders. Online platforms...

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