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Keywords: Drama likability
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Journal Articles
Journal:
Tourism Critiques
Tourism Critiques 1–22.
Published: 03 June 2026
... underexplored in non-touristic places, and existing applications of disconfirmation theory have overlooked the buffering role of drama likability against negative disconfirmation. Interestingly, the adverse impact of negative disconfirmation might be mitigated in certain situations. Specifically...
