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Keywords: Pricing strategy
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Journal Articles
Journal:
Tourism Critiques
Tourism Critiques (2024) 5 (1): 65–81.
Published: 13 February 2024
... price is presented in a just-at condition due to the mediating role of tourists’ price perceptions of the upgrade option. This study discovered that the just-at (vs just-below) pricing strategy can lower tourists’ price perceptions of the upgrade choice. This research further explored the moderating...
