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Keywords: Upgrade intention
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Journal Articles
Journal:
Tourism Critiques
Tourism Critiques (2024) 5 (1): 65–81.
Published: 13 February 2024
...Fangxuan (Sam) Li Three scenario-based experiments were conducted to explore the influence of the base option’s price format (just-at vs just-below) on tourists’ upgrade intention. The findings of this research indicated that tourists are more inclined to upgrade the option when the base option’s...
