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Keywords: Consumption values
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Journal Articles
Urbanization, Sustainability and Society (2025) 2 (1): 259–283.
Published: 09 May 2025
...Arie Indra Gunawan; Ratih Hurriyati; Lili Adi Wibowo; Hilda Monoarfa Purpose This study aims to explore the dimensions of value-based planned consumption (VBPC) by integrating the theory of planned behavior and consumption values theory, while examining how environmental awareness, prosocial...

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