How user‐centred content delivers success on the Web

Argues that libraries need to keep pace with social changes and specifically must provide better services for the browsing majority. Describes whichbook.net, a ground‐breaking Web site developed for the People’s Network with support from the New Opportunities Fund. Demonstrates how user‐centred functionality and design lead to success on the Web in terms of recognition and high levels of use among communities of Web‐users.