The purpose of this paper is to develop a conceptual framework identifying and differentiating how knowledge and technology transfer organizations (KTTOs) create value from how they capture and transfer value.
The argument of the paper is developed in two steps. First, the knowledge and technology transfer process is conceptualized as a value chain. Second, the internal KTTO's value chain perspective is extended by integrating the knowledge and technology transfer value chain into a business model conceptual perspective in order to emphasize the value captured by the clients of KTTOs. Then, the authors examine how KTTO managers could describe, benchmark and improve their business models by altering or reinforcing how they are positioned with respect to the interdependent elements of their business model. Finally, the elements of the conceptual framework are used to derive emblematic types of business models and provide exemplary cases for each emblematic case.
Looking at KTTO management under the lenses of business models invites KTTO managers to look at knowledge and technology transfer as a whole. It suggests to managers to invest resources not only in the improvement of these elements where their organizations are strong, but also in these elements that constitute their weakest elements in the business model. Failure to improve the weakest elements of the business model might compromise the overall knowledge and technology transfer capabilities and performances of KTTOs.
The conceptual framework developed in this paper is intended as a starting point to explore how KTTO managers may be more effective in creating and capturing value from knowledge transfer.
