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Keywords: General practitioner
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Journal Articles
VINE Journal of Information and Knowledge Management Systems (2018) 48 (2): 294–312.
Published: 14 May 2018
...Toufiq Ahmed; Nilima Haque Ruma; Kunio Shirahada Purpose The purpose of this paper is to explore the drug knowledge transfer process in pharmaceutical marketing and to investigate how drug knowledge transfer facilitates to change general practitioners’ (GPs) prescribing decision. Design...
