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Keywords: Higher education branding
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Journal Articles
VINE Journal of Information and Knowledge Management Systems (2025) 55 (1): 74–112.
Published: 16 November 2022
..., knowledge culture, events, infrastructure and branding. Researchers can adopt the scales proposed in this study to build research models in higher education branding. This study acts as a catalyst for building theories in education services areas. Researchers can delve deep into proposed research aspects...
