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Keywords: Massive transformative purpose
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VINE Journal of Information and Knowledge Management Systems 1–29.
Published: 17 April 2026
... and use of innovative technologies, have a disproportionate impact compared to their competitors due to innovative organizational strategies and scalable business models (Kristóf and Nagpal, 2024). According to Ismail (2014) , ExOs are characterized by a massive transformative purpose (MTP), which...
