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Keywords: Medical representative
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Journal Articles
VINE Journal of Information and Knowledge Management Systems (2018) 48 (2): 294–312.
Published: 14 May 2018
.../methodology/approach As an exploratory study, a semi-structured interview has been performed with 13 medical representatives (MRs) from five established Japanese pharmaceutical manufacturing companies and 14 GPs, working in Japan. Sampling was done by using snowball method, and data were analyzed by using...

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