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Keywords: Relationship marketing
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Journal Articles
Reverse logistics programs: gauging their effects on CRM and online behavior
Available to Purchase
VINE (2005) 35 (3): 166–181.
Published: 01 September 2005
... in their strategic or marketing plan. There are several important aspects of reverse logistics that need to be utilized in every company that exploit and track return policies. Relationship marketing Distribution management Supply chain management Resources © Emerald Group Publishing Limited...
