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Keywords: Repurchase intention
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Journal Articles
VINE Journal of Information and Knowledge Management Systems (2018) 48 (3): 427–447.
Published: 13 August 2018
... among consumers, specifically the younger generation (Gen Y). The popularity of e-commerce and online shopping has captured the attention of e-retailers, encouraging researchers to focus on this area. This paper aims to examine the relationship between online repurchase intention and other variables...
