Strategic Design Available to Purchase

Highlights product development problems in the UK and suggests the UK has brilliant design skills, but poor processes and is therefore unable to translate design into goods. Describes the view of Sheridan Tatsuno (principal of NeoConcepts) at a recent conference, discusses the future of design as regards concurrent engineering (CE), humanware engineering (HE), human‐computer interface (HCI) and the shift to user‐centric innovation. Examines designs by Britain, Kenneth Grange(consultant product designer) who suggests the reason for the schism between the maker and the merchant in the UK is due to the assembly side of the industry being traditionally less well funded. Concludes UK designers are some of the best in the world but UK companies are the slowest to use this home‐grown talent.